SEO keywords for beginners don’t have to be overwhelming.
Ever feel like SEO is just one long migraine with a domain name? Think keywords are complicated? This no-fluff guide breaks it down so you can finally get your blog found — without the headache.
When I first started blogging, the word “keywords” made me feel like I was about to accidentally enrol in a full-time marketing degree. Algorithms, search intent, keyword density… I mean, come on. I just wanted someone to read my stuff, not build a robot army.
So in true No Fluff Biz fashion, here’s the plain-English version of SEO keywords: what they are, why they matter, and how to use them in your blog without turning into a keyword-stuffing gremlin.
What Are Keywords, Really?
Keywords are the exact words people type into Google when they’re looking for something. That’s it. Nothing mystical. Nothing AI-powered or sponsored by NASA.
- Someone types “how to start a blog in 2025” — that’s a keyword.
- Someone else types “blog ideas for beginners” — also a keyword.
If your blog post includes those exact phrases (in a natural way), Google’s more likely to go, “Hey, this looks helpful. Let’s show it to people.”
Think Like Your Reader
Stop overcomplicating it. Just ask yourself: What would someone type into Google to find this blog post?
That’s your keyword. Boom. Done.
Example: Let’s say you’re writing a post about how to get a better night’s sleep. Think like someone who’s lying awake at 3am, staring at the ceiling. They might type:
- “why can’t I sleep through the night”
- “tips for falling asleep faster”
- “natural remedies for insomnia”
Those are real, specific search phrases — and boom, you’ve just found your keywords without touching a single tool.
Why SEO Keywords for Beginners Actually Matter
Here’s the harsh truth: you could write the most brilliant blog post ever, but if no one finds it, it’s basically an emotional diary entry.
Keywords help Google understand what your post is about — and who it should show it to. When done right, they:
- Help you rank higher in search results (so people actually see your post)
- Bring in readers who are already looking for what you wrote
- Reduce your reliance on social media reach, which let’s be honest, is about as reliable as my Wi-Fi on a windy day in the Antarctic
Get Specific, Get Found
Using super generic keywords like “blog” or “business” is like screaming into a stadium full of bloggers. Nobody hears you.
Instead:
- Use long-tail keywords: phrases like “best indoor plants for low light” or “meal prep recipes for picky eaters”
- Think in phrases, not just words
- Pretend you’re googling your own blog topic — what would YOU type?
Example: Instead of writing about “fitness,” try something like:
- “beginner home workout plan for women over 50”
- “low-impact exercises after knee surgery”
Now you’re actually targeting someone who’s searching for exactly what you wrote about.
Where to Use Keywords (Without Being Weird About It)
Don’t jam them in every sentence like a spam sandwich. Just place them naturally in a few key spots:
- Blog post title
- First paragraph
- A couple of subheadings (if it makes sense)
- Image ALT text
- Meta description (if your site uses one)
- URL (optional but helpful)
If it feels forced, skip it. Readers first, robots second.
Keyword Stuffing is NOT a Strategy
You know what Google hates most? Desperate bloggers chucking the same keyword into every sentence like they’re trying to summon the SEO gods.
Write like a human. Be useful. Keywords should fit, not fight.
Free Tools for SEO Keywords (Beginner-Friendly Picks)
These tools are especially helpful if you’re new to SEO and want beginner-friendly keyword ideas. Let’s keep it free and friendly:
- Google Suggest – start typing your topic and see what drops down
- AnswerThePublic – great for seeing what questions people ask
- Ubersuggest – gives keyword ideas and basic volume stats
These tools won’t do the work for you — but they will stop you from guessing.
Reminder: Don’t Overthink It
Most people overcomplicate keyword research when they’re just starting because they think they need to do it ‘perfectly— but it doesn’t have to be that way. You’re not writing a thesis. You’re writing for people who want help, insight, or maybe a laugh while they drink their fourth coffee.
Start simple. One good keyword per post is fine. Get comfortable using them. Then layer more in as you go.
Want Help Getting Started?
If you’re still spinning in SEO circles, I’ve put together a Beginner’s Blogging Checklist that walks you through the basics — from niche to traffic to (yes) keywords.
👉 Grab your free checklist here
Or if you’re more of a visual learner…
📺 Watch the full video here on YouTube
Final Thoughts (No Bull Fluff™ Included)
SEO doesn’t have to be scary. You don’t need tools, tricks, or trauma.
Just focus on what your ideal reader is typing into Google — and answer their question like a helpful human.
You’re not invisible — you’re just not using the right breadcrumbs yet.
Let’s fix that.
👀 What keyword are you trying to rank for right now? Drop it in the comments — or reply to my email if you’re reading this from my list.
See you in the search results,
… and happy blogging.
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💬 Over to You:
What’s one thing you’ve always wondered (or worried) about when it comes to SEO or using keywords?
Drop it in the comments — I’m all ears and no judgment.
SHARE – If this made keywords feel a bit less scary, share it with someone else who’s been stuck Googling “what the hell is SEO” on repeat
